By 2050, the global aging population will represent one person out of six, i.e. 1.5 billion consumers (Pew Research Center), presenting a breach to be exploited in the coming “brand utility” economy. Moreover, by 2030, those over sixty will account for more than 60% of world consumption, says Frédéric Serrière, founder of the think tank Age Economy.
In contrast to the technocratic paradigm, artificial intelligence (AI) is getting more emotional, seeking to be relational. A new, intuition-based cognitive mode has arrived.
Shrines to education, museums are nonetheless inventing attendance-boosting strategies that mark a shift from their traditional cultural positioning towards happiness-based marketing.
The 18-to-24 age group, a.k.a. Generation Z, has its own points of reference and is busy redefining culture as the new political underground. Read on!