The agency

Innovation & Creativity Agency

NellyRodi is an innovation and creativity agency with offices in Paris, Tokyo and New York. The agency has become a name to be reckoned with internationally in the application of forward thinking to industry and the service sector.

Our work requires a thorough grasp of contemporary society, specific business sectors and their dynamics, as well as qualified and quantified data. Armed with this knowledge, we assist brands, investment funds and collective organizations in matters relative to their strategic development, marketing, products/range, retail presence and digital ecosystem.

The creative process is the central focus of our modus operandi and our methods. In a world subject to ongoing, profound change, brands need to achieve singularity, innovation and on-target marketing. To this end, they must demonstrate bold creativity and master the use of consumer data.

NellyRodi offices in NYC

Creative minds and bold thinking to get tomorrow right today


The work we do – our analysis, process of reflection and recommendations – gives our clients a clearer picture of how their business ecosystem fits into the global context.
We make recommendations based on detailed, comprehensive observations of social, marketing and creative trends, seeking to guide our clients in directions conducive to their business development.

Backed by NellyRodi's international future-forward expertise, we not only provide strategic support at the highest levels, i.e. to senior management and investors, but also at the field and operational level.

Our recommendations identify key factors to help the client "get tomorrow right today." We specify which business and image levers to pull in order to achieve the client's goal, which might be to successfully reposition a brand, win over a new target group, develop a new product or rethink a business.

Our practice areas

NellyRodi draws on its expertise in:

  • Publishing
  • Consulting
  • Digital
to decipher trends in a given sector, identify the dynamics in play and lead a process of forward-thinking.
Responsive and client-oriented, NellyRodi aims to deliver stand-out custom solutions marked by singularity, intriguing concepts and bold creativity.

Manifesto & Engagement

The world is seeing deep, structural and rapid change.

At NellyRodi, we believe a new world has already emerged.

This brave new world is horizontal, collective, daring and socially responsible. It has the potential to unite leaders and talents under a single banner, i.e. the pursuit of innovation while respecting individuals and the planet.

It's a world of intrepid creativity and charismatic personalities in which the consumers acts in turn as marketing director, influencer and specifier. Creativity has changed! Creatives with formal training no longer have a monopoly on the innovation process.

It's a world of data, not cold and rigid, but sensitive and qualified.

This creative world is our playing field. Our aim is to help bring about digital transformation, track generational renewal and develop new solutions that are at once viable, sustainable and aesthetically pleasing.

Our area of expertise

NellyRodi teams are structured by project and by client.

Our business started in the creative sphere of tendencies and trends, but the scope of our services now extends to the new tech and service industries.

We uses the tools of qualitative exploratory research including surveys (field, point-of-sale, competition, immersion/internal audit), focus groups and workshops (creative and other). The combination of this approach, our data-sensitive culture and our creative skills is a powerful one.

Our services are :


e.g. corporate audits, development scenarios, brand platforms, product offer platforms, brand awareness surveys and retail surveys


e.g. the development and promotion of products/collections, merchandising


digital roll-out of brand platforms, trends and insights, e-commerce strategies, influence strategies, brand content, etc.


Generational, consumer and sector-specific studies and surveys (e.g. luxury, mobility and fashion)


Editorial strategy, editorial guidelines, content creation and execution

Graphic and visual

visual/graphic guidelines, style codes and brand signature.

Our partnerships

NellyRodi's data, innovation and creativity tools were developed and modeled in collaboration with Google and DACO.

Pierre-François LE LOUET, CEO of NellyRodi, is also President of the French federation of fashion and ready-to-wear.

Our clients (2016/2017)


The agency

NellyRodi is an innovation and creation consulting company.

Based in Paris, Tokyo and New York, it is a world leader in foresight applied to industries and services, and supports brands, investment funds and collective organizations in their strategic development, marketing, product development and understanding of their digital ecosystem.

Learn More

© Paul Rousteau for NellyRodi

Childhood Revival

The wandering, the absurdity and the regression allow to pull away from pre-established codes. Like starting from scratch through foolish shapes with a certain return to insanity, we search for instability to change things.

Audacious thoughts, every Thursday


Subscribe to the newsletter

Packed Up !

Increasingly, mass-market distributors are focusing on "packaging-free" solutions, like those already available at organic food chains. Moreover, many innovations are …



Faire entendre sa voix pour exercer son pouvoir et faire évoluer les principes d’influences.

#Decodings #Megatrend #Consumer Attitudes

Les nouvelles féministes

A l’heure des débats sur les inégalités salariales hommes/femmes et des nouveaux codes du genre, un féminisme nouvelle génération émerge...



Horses remind of a need to escape as much as elegance. An animal instinct never completely domesticated which imposes itself as a new direction to follow


Kind beauty

The mantra “beautiful inside and out” illustrates now more than ever the society’s evolutions and the consumers’ demand for transparency when it comes to beauty ...

Raw Beauty

Seeking out raw products as part of a quest for essentials that is being taken further and further, the "raw beauty" trend calls for using only the freshest of products, the purest in essence, to nourish the body in the most optimal way...

Urbanized beauty

How can we circumvent noise, aggressiveness, pollution, gray walls? Baudelaire, Prévert, Aragon knew how to praise the modernity of asphalt. The city inspires creativity and as flowers survive between two paving stones, neo-poets derive beauty from asphalt.

Dream Trip

In search of escape, spectators are no longer passive to what they see. Productions are brought to life thanks to them, they change and adapt.


Like cosmetics, the care industry continues its transformation featuring an adapted offer between reasoned uses and reinvented esthetics in line with current generations…