Empathy, a powerful emotional bias in marketing, is becoming the preferred modus operandi of a new generation of brands seeking to raise their affective understanding of consumers to a new high… with consumers’ cooperation!
In this day and age of mass swiping and visual injunctions, the new places to find romance online are adopting a slower, more coherent approach.
Facing the many sources of anxiety existing in today’s society, consumers are inundated with demanding coping strategies and struggling to keep up. Fortunately, a spirit of resilience has emerged to provide more measured inspiration.
Internet culture is now a matter of social import. At a time when its structural inequalities are becoming apparent to the public at large, several voices have suggested integrating a more balanced vision.