While the concept of the “Silver” age group, which actually covers three generations, has been little mediatized and is just emerging in France and Europe, businesses in China and Japan have gotten the picture and are seeking to understand this generation and what it wants. Here are three behaviors that brands should have on their.
Three values driving the Silver Generation
By 2050, the global aging population will represent one person out of six, i.e. 1.5 billion consumers (Pew Research Center), presenting a breach to be exploited in the coming “brand utility” economy. Moreover, by 2030, those over sixty will account for more than 60% of world consumption, says Frédéric Serrière, founder of the think tank Age Economy.