4 values driving the new luxury customer

Influenced by technological disruption and ethical questions, the new generation of consumers is upsetting luxury’s inherent notions to better enchant it once again.

By Soège Lecocq Published on 02 May 2019 Related colors NellyRodi
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While Millennials are on the verge of representing almost half of the active population worldwide and already about 45% of luxury consumers, luxury brand’s prerequisite as of now need to enter new dynamics to better grab attention: singularity, creativity, innovation and experience. 1/ Ultra-connected and story living-hungry Luxury is “hacked” by an ultra-connected generation constantly.

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