AI + Creation, the new equation

Until now, AI has mainly addressed the structure of functional organization, but increasingly it is challenging the creative spheres of art, music and design as well as communication sectors.

By Augustin Lavagna Published on 30 April 2019 Related colors NellyRodi

Since a previous NellyRodi article of early 2017 on how AI is disrupting the creative process, artificial intelligence has now become a reality in the media and operational marketing. Among other things, it is used for semantic analysis to process insights, processing data to optimize media deployment and predictive lead scoring by AI-enabled CRM systems..

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