Kind beauty

The mantra “beautiful inside and out” illustrates now more than ever the society’s evolutions and the consumers’ demand for transparency when it comes to beauty …

By Félina Reydellet Published on 16 May 2017 Share

The mantra “beautiful inside and out” illustrates now more than ever the society’s evolutions and the consumers’ demand for transparency when it comes to beauty. The crises – easy access to information and the end of the trust in marketed and unfounded speeches or logical paths that leave something to be desired – have redefined.

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