Black is the New Black

At a time when sensory overload has become a common affliction, the color black is increasingly present in technical and creative responses to the desire for authenticity and reconnection with fundamental values.

By Augustin Lavagna Published on 16 December 2019 Related colors NellyRodi
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The use of black was long regarded as indicating a lack of creativity but now, on the cusp of the 2020s, the scope of creative possibilities for this ultra-basic color is expanding. Featured in many ar(t)chitectural and lifestyle concepts, black is also the object of new interest in the digital world. More than a consummate.

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