Brands tap into the anxiety phenomenon

Today’s consumers worry about lots of things, from emotional insecurity to new relationships. For brands, this creates new relational opportunities to reach and retain customers.

By Augustin Lavagna Published on 15 November 2019 Share

According to studies published in the U.S. in 2017, about 25% of adults have mood disorders and nearly 50% will develop at least one mental illness in the course of their lifetime. It would appear, too, that attitudes regarding mental health are changing. There are, however, signs of cultural change: in June, a NY Times.

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