COS celebrates the cut

Through a technical manual and a mini-collection, COS – H&M’s little sister – celebrates the minimalist cuts and volumes which made its success and expertise…

By Ellie Michel Published on 25 October 2017 Related colors NellyRodi

Behind the minimalist cuts and volumes of the brand COS, there is Usha Doshi, designer and teacher at the Royal College of Art. If she operates on the brand’s shapes since the creation the sister of H&M’s studio in 2007, her expertise is showcased today in a new project entitled “Creating with Shapes”: a technical book celebrating the cut accompanied by a capsule collection illustrating this work around volume and fabric.

In this manual, Usha Doshi explores the possibility of designing an item of clothing using seven basic shapes, inspired by her grandchildren’s cut-outs: a square, a rectangle, a triangle, a diamond, a circle, an oval and an octagon.

If COS relies on these basic rules since its launch, this celebration through two prisms – the book and the mini-collection – materializes the brand’s expertise more than ever.

Tags: #COS #livre #volume #h&m #brand content #minimalisme #collection



Rethinking Creativity to Better Meet Fashion Challenges

The release of NellyRodi’s latest fashion trendbooks (“Women & Men 2021”) offers a timely opportunity to talk to Global Creative Director Cécile Rosenstrauch about the challenges facing the fashion sector and how the agency has updated its methodology to meet them.


Home sweet home… at work !

In a day and age when the emotional quotient (EQ) is becoming a key recruitment factor, the workplace is being transformed into a home away from home.