Decoding the Fashion Nova phenomenon

Googled more times than Louis Vuitton, Versace, Givenchy or Gucci, Fashion Nova’s ultra-fast fashion approach is presenting the fashion sector with a major challenge. 

By Eléonore TerzianPublished on 24 December 2018 Share

With 14 million Instagram followers, nearly 3,000 influencers known as #NovaBabes and a 30-person social media team monitoring what’s being worn online, Fashion Nova was the most searched fashion brand in 2018, Googled more times than Louis Vuitton, Versace, Givenchy or Gucci. The brand’s ultra-fast fashion approach is presenting the fashion sector with a major.

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