More than one billion people in the world are disabled – nearly 15% of the global population – yet the less-abled have long been neglected by brands, whose efforts towards inclusion in recent years have focused on gender issues and accounting for the Silver Generation’s specificities. In fact, according to The Valuable 500, an advocacy.
Disability inclusion is spurring creativity
The movement in favor of inclusion and acceptance of bodily imperfections has given rise to a new source of inspiration for the creative industries, i.e. the world of disability.