Empathic Beauty

Empathy, a powerful emotional bias in marketing, is becoming the preferred modus operandi of a new generation of brands seeking to raise their affective understanding of consumers to a new high… with consumers’ cooperation!

By Augustin Lavagna Published on 11 July 2019 Related colors NellyRodi

In everyday language, empathy is defined as the ability to “stand in another person’s shoes.” As far as brands are concerned, the empathy culture is characterized by the ability to see things from the customers’ perspective, understand their emotions and needs, and take a more scientific approach towards satisfying those needs. Beauty, a topic much.

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