Empathic Beauty

Empathy, a powerful emotional bias in marketing, is becoming the preferred modus operandi of a new generation of brands seeking to raise their affective understanding of consumers to a new high… with consumers’ cooperation!

By Augustin Lavagna Published on 11 July 2019 Related colors NellyRodi
Share

In everyday language, empathy is defined as the ability to “stand in another person’s shoes.” As far as brands are concerned, the empathy culture is characterized by the ability to see things from the customers’ perspective, understand their emotions and needs, and take a more scientific approach towards satisfying those needs. Beauty, a topic much.

This content is exclusively for subscribers

NellyRodi Get access to The Review and to all NellyRodi tools
Monthly fee (Automatically renewed every year) 200€ HT or €1500 (without added taxes) for the whole year Subscribe
Editions Package

All the benefits of the annual package + Digital Editions on demand

Get in touch