Decoding the Fashion Nova phenomenon

La marque la plus recherchée de l’année sur Google en 2018 devant les maisons de luxe Louis Vuitton, Versace, Givenchy et Gucci, Fashion Nova challenge le secteur de la mode via son approche ultra fast fashion…

By Eléonore Terzian Published on 24 December 2018 Share

With 14 million Instagram followers, nearly 3,000 influencers known as #NovaBabes and a 30-person social media team monitoring what’s being worn online, Fashion Nova was the most searched fashion brand in 2018, Googled more times than Louis Vuitton, Versace, Givenchy or Gucci. The brand’s ultra-fast fashion approach is presenting the fashion sector with a major.

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