Do Digital Native brands challenge fashion?

How were digital native brands able to be that successful and why is the high fashion industry interested in them ? Decoding…

By Félina Reydellet Published on 07 May 2018 Related colors NellyRodi

When announcing the launch of a new internet-based range for July 2018, Adrien Joffe CEO of the Japanese label “Comme des Garçons” illustrates the beginning of normalization for the direct-to-consumer business model. Digital Native Brands’ success inspire all fashion industry actors anxious of remaining relevant. They do not care for the traditional season calendar, manufacture.

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