Fashion’s penchant for literature

Brands have opened bookstores, run reading workshops and invited guest authors to write … These days, literature is hot in fashion.

By Ellie Michel Published on 02 February 2017 Share

These days, literature is hot in fashion! Brands have opened bookstores, run reading workshops and invited guest authors to write. Here is a marketing argument to achieve differentiation in an image-saturated environment whose only speed seems to be overdrive. Photo © Librairie Sézane, @celinemarks on Instagram On the shelves is a book collection that would.

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