Going for accessories

These products may be small, but they generate substantial margins and are instrumental in the drive to attract new consumer targets and reap ample profits …

By Ellie Michel Published on 15 February 2017 Share

From handbags to sunglasses, accessory lines have become a prime objective for brands. These products may be small, but they generate substantial margins and are instrumental in the drive to attract new consumer targets and reap ample profits. “I’ve been obsessed with watches for years, but have waited for the right moment in our brand.

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