Marco Bizzarri – CEO of Gucci (Kering Group) – announced the banishing of fur from collections starting Spring-Summer 2018. The Italian luxury house will therefore no longer use fur in its design process and commits to no longer promote it in any manner whatsoever.
Thus, Gucci joins fashion’s “fur-free” gang, alongside Calvin Klein, Ralph Lauren, Tommy Hilfiger, Stella McCartney, Armani and Net-A-Porter (which announced no longer stocking pieces using animal fur this year). The brand also recently allied with the Fur Free Alliance, an international collective fighting against the cruelty suffered by the animals whose fur is used such as in clothing.
The brand’s president declared to Business of Fashion: “Do you think using fur nowadays is modern? I don’t think so and this is why we decided not to do it.”
Above the sake of modernity, Gucci is an activist brand which loves to pledge and use its popularity for causes. It is the case when it comes to its fight for the empowerment of women: Bizzarri announced the donation of one million euro to the UNICEF’s Girls Empowerment Initiative, which aims to finance education and health projects for girls and young women. The house also supports gender diversity in the workplace with “over half senior management positions occupied by women” according to BoF.