Luxury reinvented

À l’heure où Louis Vuitton s’associe à Supreme et Gucci fait des memes (ndlr : élément ou un phénomène repris et décliné en masse sur internet), les marques de luxe se redéfinissent en dépassant le simple storytelling pour devenir de véritables galaxies culturelles…

By Vincent Daum Published on 10 July 2017 Share

As Louis Vuitton associates with Supreme and Gucci makes memes, luxury brands are redefining themselves by overtaking simple storytelling to become genuine cultural galaxies. Brand experience and storytelling – beacon levers of the luxury industry – are being reshaped into a complete cultural experience. Art, music, even politics: luxury brands are transforming into new contemporary cultural currents with their.

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