In just 5 occurrences, the LVMH prize has become one of the world’s references on young designers. Open to all, the expert committee received in over 1300 applications from over 90 countries on every continent in the span of two months.
The first selection retained 20 candidates from 13 different countries.
Designs are in line with current trends: a genuine breakthrough for streetwear allowing a gender game and more owned freedom with cuts.
The winner will receive 300 000 euros as well as support from the group in several areas – marketing, promotion, sourcing, etc.
A second prize will be awarded to fashion students and young graduates. The winner will receive a grant of 10 000 euros and a position within one of LVMH’s great brands.
8 candidates will be selected to compete in the great final which will take place in June at the Louis Vuitton Foundation. This time, the jury will be made up of 8 artistic directors of the group: Haider Ackermann (Berluti), Jonathan Anderson (Loewe), Maria Grazia Chiuri (Dior), Nicolas Ghesquière (Louis Vuitton), Marc Jacobs (Marc Jacobs), Clare Waight Keller (Givenchy), Karl Lagerfeld (Fendi), Humberto Leon and Carol Lim (Kenzo). Delphine Arnault (Louis Vuitton’s executive vice president), Jean-Paul Claverie (Bernard Arnault’s adviser and LVMH sponsorship director) and Sidney Toledano (LVMH Fashion Group CEO) will complete this jury.
5 candidates caught our eyes:
A-Cold-Wall is a ready-to-wear brand founded in 2015 by its current artistic director, Samuel Ross. Its collections are a mix of British working-class uniforms and elements borrowed from London Savile Row tailors.
Matthew Adams Dolan
Matthew Adams Dolan’s work is inspired by American contemporary fashion with which he enjoys playing. His objective is to deconstruct asserted codes of the American closet and totally rethink what has made it so famous.
Charles Jeffrey Loverboy
Charles Jeffrey is slowly establishing himself as one of the most influent alternative designers in the United Kingdom. His collections are inspired by night life in which he has worked for many years and the colorful and extravagant universe of the London queer community of which he is one of the strongest advocate.
Edda Gimnes is a 25-year-old Norwegian. 2016 winner of the German prize “Designer For Tomorrow” thanks to which she received private coaching from the contest’s president and Lanvin artistic director Adrien Elbaz for a few weeks.
Her objective is to mix art and fashion in the most surprising way possible, whether it be in the use of fabrics, materials or even prints.
Launched by the Franco-American duo and couple made up of Léa Dickley and Hung La, the brand Kwaidan Editions draws its name from a 1965 Japanese horror movie. Collections are inspired by the minimalist rigor of the 1990s mixed with “nostalgic” and “kitsch” prints along with pieces of lavish proportions.
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