Worn Wear, Patagonia’s new website

Patagonia just launched its new e-shop dedicated to its responsible program Worn Wear.

By Ellie Michel Published on 27 September 2017 Share

Patagonia just launched its new e-shop dedicated to its responsible program Worn Wear. In addition to a commitment to high quality sustainable pieces, the brand also allows for the clothes to be repaired, resold, and even recycled.

Photo © Patagonia Worn Wear

In opposition to an industry issuing mass-produced and short-lived items, and advocating for planned obsolescence, Worn Wear celebrates the recycling and resale of second hand products. A kick in the fashion industry which particularly speaks to generations Y and Z – according to the Cone Communication Millenial CSR Study (2015), more than 9 out of 10 Millennials could alter their purchase decisions in favor of a brand which supports a social cause, even overtaking the importance of the product itself.

Photo © Patagonia Worn Wear

From observation to action, this is the time for responsibilization. And this initiative will please those wishing to resell their used clothes (brand trade-in values guide), as much as those looking to save money and the planet…

Tags: #patagonia #responsable #engagement #generation Y #millennials #generation x #recycling #resale #second hand

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