For brands, is using avatars the new way to go?

With sponsorship contract amounts reaching dizzying heights, digital avatars offer an attractive prospect for reaching a generation highly receptive to viral marketing campaigns.

By Augustin Lavagna Published on 12 September 2019 Related colors NellyRodi
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Introduced in late 2018 for avatar-to-avatar communication, the app created by the start-up Genies has become increasingly popular with Gen Z in recent months.  Like emoticons and GIFs, avatars can inject emotion into virtual interactions only a lot more effectively. Is the app gaining ground on other terrain? The answer is yes. In June, Forbes.

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