Introduced in late 2018 for avatar-to-avatar communication, the app created by the start-up Genies has become increasingly popular with Gen Z in recent months. Like emoticons and GIFs, avatars can inject emotion into virtual interactions only a lot more effectively. Is the app gaining ground on other terrain? The answer is yes. In June, Forbes.
For brands, is using avatars the new way to go?
With sponsorship contract amounts reaching dizzying heights, digital avatars offer an attractive prospect for reaching a generation highly receptive to viral marketing campaigns.