For brands, is using avatars the new way to go?

With sponsorship contract amounts reaching dizzying heights, digital avatars offer an attractive prospect for reaching a generation highly receptive to viral marketing campaigns.

By Augustin Lavagna Published on 12 September 2019 Related colors NellyRodi

Introduced in late 2018 for avatar-to-avatar communication, the app created by the start-up Genies has become increasingly popular with Gen Z in recent months.  Like emoticons and GIFs, avatars can inject emotion into virtual interactions only a lot more effectively. Is the app gaining ground on other terrain? The answer is yes. In June, Forbes.

This content is exclusively for subscribers

NellyRodi Get access to The Review and to all NellyRodi tools
Monthly fee (Automatically renewed every year) 200€ HT or €1500 (without added taxes) for the whole year Subscribe
Editions Package

All the benefits of the annual package + Digital Editions on demand

Get in touch