Generation Z – the one after Gen Y and before Gen Alpha – is a key target for enterprising cultural hubs, streaming platforms and museums that are lucid about today’s society. By 2020, this generation will account for 40% of the world’s consumers by 2020 and influence close to USD 4 billion in discretionary spending.
Gen Z & Culture : 3 keys for brands
The 18-to-24 age group, a.k.a. Generation Z, has its own points of reference and is busy redefining culture as the new political underground. Read on!