Gen Z & Culture : 3 keys for brands

The 18-to-24 age group, a.k.a. Generation Z, has its own points of reference and is busy redefining culture as the new political underground. Read on!

By Augustin Lavagna Published on 21 March 2019 Related colors NellyRodi

Generation Z – the one after Gen Y and before Gen Alpha – is a key target for enterprising cultural hubs, streaming platforms and museums that are lucid about today’s society. By 2020, this generation will account for 40% of the world’s consumers by 2020 and influence close to USD 4 billion in discretionary spending.

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