FRAGRANCE: the perfume born from concrete Parfumerie Particulière (Particular Perfumery) offers an olfactive collection inspired by geography: Rio, LA, Mexico, Paris… or even Berlin for “Berlin(H)er”: “the gray city manages to surprise colors with eccentricity under the strokes of paint bombs”. Conceived like short-scenarios, these powerful juices are filling flasks which concrete tops were designed.
How can we circumvent noise, aggressiveness, pollution, gray walls? Baudelaire, Prévert, Aragon knew how to praise the modernity of asphalt. The city inspires creativity and as flowers survive between two paving stones, neo-poets derive beauty from asphalt.