Problem-solving – taking action to ensure survival – is what drives innovation. One may thus view the emerging circular economy as an innovative modus operandi whose objective is clearly to keep our ecosystem alive. Depleted natural resources Since the start of the Industrial Revolution, human production and consumption modes have followed the linear economy model.
China and the circular economy
It would be overly simplistic to regard innovation as merely placing a new product or service on the market to increase an organization’s profits.