The emergence of creative hubs

Hubs – i.e. creative labs that effect online/offline convergence – are a hot ticket right now. Many brands are using them to drive innovation and accelerate growth on an increasingly competitive market…

By Eléonore Terzian Published on 18 December 2018 Share

In light of digital’s growing influence and the Millennials’ arrival on luxury markets, fashion brands must revamp their strategy and inspire a desire not just to buy a product, but to adopt a lifestyle associated with strong, disruptive identity codes. The brand experience has become key to achieving differentiation in an ultra-digitized world as well.

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