The African continent, already noteworthy for its youth and growth potential, is now gaining recognition as vector for radical optimism and new aesthetic influences.

By Augustin Lavagna Published on 15 March 2019 Related colors NellyRodi

According to France’s Institute for Demographic Studies (INED), the population of the African continent is expected to rise from 1.2 billion in 2017 to 2.5 billion by 2050.  While the economic powers-that-be – with China in the lead – are very much aware of the potential of the African market and its consumers, they are.

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