Alcoholic beverages: 5 drivers for brands to note

Today’s brands are adapting to new consumer habits, especially those of the Millennials, by launching enticing offers and innovations …

By Ellie Michel Published on 20 March 2017 Share

Today’s brands are adapting to new consumer habits, especially those of the Millennials, by launching enticing offers and innovations. We’ve picked five market drivers to review for you. 1. Local, craft & artisan-made According to a recent survey by Endelman Digital, 40% of the Millennials prefer to buy local, even if they have to pay.

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