No Fake Proof

In this day and age, fakeness is encroaching upon our perception of what is real…

By Augustin Lavagna Published on 14 February 2019 Related colors NellyRodi
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In this day and age, fakeness is encroaching upon our perception of what is real. Uncertainty is prompting consumers to look for markers of truthfulness and brands to search for a new knowledge-based rationale to guide consumer purchasing. In a December 2018 article in New York Magazine, « How much of the Internet is fake ? », the author looks.

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