Sober is the New Cool

Stop drinking alcohol to feel better in your body, that’s the new Anglo-Saxon credo …

By Chloé Stuckelschweiger Published on 18 October 2018 Share

The wellbeing and quest for the self wave invites individuals to question their relationship to alcohol and adopt a new « without » lifestyle favoring health and authenticity. Identified as a new social phenomenon, the no-alcohol movement illustrates a sustainable change of mentalities both linked to the health enthusiasm and the need show by increasingly.

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