Thus, for the brand Simone Pérèle’s 70-year anniversary, the family company put the spotlight on the “Simone” since its 2017 autumn-winter campaign: “different women, different femininities” and different curves to embody the brand. It is a new communication campaign which promises to no longer hide differences but on the contrary to include them. Yet, philosopher.
Lingerie: the reality principle
Highlighting and showcasing of the flesh, shapes and bodies of “real women” slowly grabs the visuals linked to lingerie. In the face of the trio “slim, young, pretty” a few voices are rising in the lingerie industry to feature a counter-speech.