Millennials and luxury: 4 drivers for brands

The intangible experience, digital, pop culture and ethics …

By Ellie Michel Published on 18 October 2017 Share

Luxury brands are targeting the 15-to-35 age group for customer acquisition, knowing that this demographic spends more than Baby Boomers. According to a study by Berglass + Associates, there are roughly 80 million in the U.S. and their consumption is worth 600 million dollars annually. This age group will represent nearly half of the global.

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