LVMH: from garden to theme park

A new Parisian theme park will open its doors during Spring 2018 …

By Alicia Published on 07 September 2017 Related colors NellyRodi
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If the news is making some noise, it is because the project is led by the luxury multinational LVMH in partnership with the Compagnie des Alpes, and it was just authorized. Therefore, the famous Jardin d’Acclimatation will soon be converted into a larger park with a “SteamPunk” theme. Let us tell you a bit more…

Managed by the Parisian group since 1984, as such the Jardin d’Acclimation will live its greatest disruption since 1860. In six months and with 60 million euros worth of work, its 18 hectares will be restructured: landscapes reshaped, estate restored, a new leisure offer, along with a transformed catering offering… Not to mention a revision of its ecosystem.

Inspired by the SteamPunk esthetics, the park will ally science fiction and imaginary around four themes: biodiversity, culture, sports and technology.

This transformation marks a new step in the embellishment process of the park thus welcoming an additional two million Parisian, French and foreign visitors to the Fondation Louis Vuitton, and very soon the LVMH/arts-talents-estate house – succeeding to the Musée des Arts et Traditions Populaires (museum of popular arts and traditions).

The project also fits within a more global and worldwide shift in parks. In August, we learned of the largest rollercoasters arriving in a Missouri park, and the upcoming opening of “Eataly World”, the first park entirely dedicated to food in Italy.

When society becomes enthused with leisure…

Tags: #sport #Loisirs #technologie #LVMH #Art & Culture

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