#Nofilter Formerly used to hide and conceal the skin, today foundation always promises more transparency and natural-looking skin. Forced by the idea of being photogenic in the era of extremely high definition, it must be perfect with pixel accuracy and without visible texture. Edgy, dewy, glowy… The technical denominations have multiplied to qualify a fresh.
Complexion is everything
Complexion is king. Makeup focuses on beauty and the epidermis’ natural radiance. Foundation is no longer a “skin hiding” tool but radiance revealing which adapts to all skin colors.