eBay launches an « unconscious » shopping experience

In partnership with Saatchi Art, eBay reinvented retail trade in a London art gallery for 48 hours…

By Ellie Michel Published on 24 October 2017 Share

Entitled “The Art of Shopping”, the experience uses pioneering neuroscience to inspire the purchase. A revolutionary concept brilliantly mixing art and technology, revealing consumers’ subconscious desires… The starting point is a shopping research based on neuroscience, comparing “shop-y-cats” – who follow the herd, buying the same pieces as others in an impulsive manner – and.

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