General Electric: ode to empowerment

A new campaign inspiring women’s entrepreneurship …

By Ellie Michel Published on 26 September 2017 Share

After having imagined a world where women scientists were treated like celebrities, the new General Electric campaign goes back on these same values and once again promotes the group’s initiatives in trying to improve female representation in the science industries from tech, and engineering to mathematics (STEM). If by 2020 the company intends to employ 20 000 women and wishes to achieve gender parity in its different programs, “Meet Molly, the Kid Who Never Stops Inventing” particularly highlights General Electric’s mission.

More and more encouraging efforts are observed from the biggests – remember last year’s International Women’s Day campaign by Microsoft – which seem to focus on normalising women’s place in tech.

Discover our mega trend Empowerment.

Tags: #Woman #technology #campaign #Science #empowerment #tech #general electric #ge #female representation #engineering #mathematics

Poursuivre
l'immersion

Next

Lingerie: the reality principle

Highlighting and showcasing of the flesh, shapes and bodies of “real women” slowly grabs the visuals linked to lingerie. In the face of the trio “slim, young, pretty” a few voices are rising in the lingerie industry to feature a counter-speech.

The Rencontres d’Arles

NelliRodi’s Global Creative Director, Cécile Rosenstrauch had five favorites during this “Back to the future” edition.