Getty Images bans digitally altered content

Getty Images iStock has recently requested from its contributors to no longer « submit creative content showing models whose bodies have been edited to look slimmer or less skinny » …

By Ellie Michel Published on 03 October 2017 Share

Getty Images iStock has recently requested from its contributors to no longer « submit creative content showing models whose bodies have been edited to look slimmer or less skinny ». This decision is endorsed as part of a global mobilization, particularly in the wake of a newly adopted French law of december 2015. As of October 1st 2017, altered commercial photographs must be labelled as such – advertisers who fail to conform to this law could face a fine of up to €37 500.

As a direct response to this new regulation, in a field obsessed with appearances, head of the image bank has decided to update their policy of submission, for their service as well as for iStock, banning photoshopped photographs. This has been announced via email to all its contributors.

Photo © Important Information on Retouched Images, by Getty Images

Alteration of photos has been the center of multiple debates, especially on Instagram. Influencers such as Beyoncé, Keira Knightley, Zendaya, and recently Emily Ratajkowski, have spoken up against edited content in magazines, and its promotion of body image issues, especially within young women.

 

Albeit common in media, costumers and brands are fighting back against this practice and demanding the truth, as mentalities are evolving. Getty Image is now part of this common effort, which is yet again another step towards sincerity.

Featured Image: Photo © Glossier, Body Hero campaign

Tags: #photographie #corps #loi

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