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While loyalty programs are lagging, how can some brands manage to reinvent the loyalty link with their customers?

By Félina Reydellet Published on 09 May 2018 Share

In the face of a defiant and unattached consumer, loyalty becomes a priority for brands forced to find new ways to convince a customer to remain loyal. This quest for loyalty is likely to intensify under the influence of a Generation Z whose main characteristic is volatility towards brands (only 36% of them feel very.

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