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The conversational marketing trend is building up steam in response to consumer demand.

By Félina Reydellet Published on 26 July 2018 Share

Not only are consumers today increasingly well-informed and alert, but they also expect brands to deliver a higher level of authenticity, transparency and personalization (products, services and advice). Seeking to boost proximity with and listen to their customers, brands continue to find new means (e.g. vocal assistants) of interacting with them. Today, brands must rely.

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