Gen X: 4 values for brands

Has the influence of Gen X been neglected by brands and marketing specialists? Portrait and values of a generation to reclaim …

By Sofia Slimani Published on 12 May 2017 Share

Has the influence of Gen X been neglected by brands and marketing specialists? Portrait and values of a generation to reclaim … Portrait Born from the middle of the 1960s to the beginning of the 1980s, generation X – also called “midults” – comprises 80 million adults, “stuck” between two generations – Baby Boomers and.

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