Has niche marketing gone mainstream?

While the technique of niche marketing isn’t new, it seems to be undergoing a revolution …

By Nardjisse Benmebarek Published on 09 December 2016 Share

While the technique of niche marketing isn’t new, it seems to be undergoing a revolution. Historically, it has been used by bold, edgy or ultra-specialized brands to promote very specific products for a small clientele intent on cultivating their difference, as opposed to mass marketing, which targets a majority of consumers in a market. Paradigm.

This content is exclusively for subscribers

NellyRodi Accèdez à toute La Revue et aux outils NellyRodi
Forfait Mensuel 200 € HT ou 1500 € HT à l’année S'abonner
Forfait Éditions

Tous les bénéfices du forfait annuel + Éditions Digitales Sur demande

Get in touch