The Private Brands of Amazon

In 2018, Amazon is going to base a major part of its development on its private brands…

By Félina Reydellet Published on 05 January 2018 Share

After positioning itself as intermediary for a while thus allowing brands to feature their own products on its website, the American giant pursues the development of its platform “Amazon Basics” dedicated to products branded Amazon, the whole thing within two large product groups “High-Tech” and “Home and Leisure”. According to a study by the website.

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