Men’s Make up

From 38.5 billion euros, the global men cosmetics market is projected to reach 50 billion in 2026, with a 15% increase in Asia foreseen in the upcoming 5 years and where men makeup is on top… Revolution or transgression?

By Cecile Guerrier Published on 17 October 2018 Share

Men blossom « Beauty is not a story of gender but a story of style » said the brand Chanel which is launching « Boy », its makeup range – foundation, lip balm and eyebrow pen – for men. If the launch is aimed for November 2018 in Europe, the products have been on the Asian counters since September.

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