Millenials: 5 values to know

Close up on a generation now at the heart of brands’ strategies …

By Alicia Published on 23 January 2017 Share

Beyond the fashion phenomenon tending to feature the millenials as a distinct generation, we must remember only one thing: in terms of volume the millenials exceed the baby boomers and already represent 50% of the United States’ global population. Close up on a generation now at the heart of brands’ strategies. Connected generation By Millenials.

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