On the idea of brand loyalty

On the cusp of the 2020s, the concept of brand loyalty is shifting away from the traditional transactional approach and reinventing itself by putting the accent on a customer experience that navigates between entertainment, immersion and story living.

By Mariane Pietri Published on 26 November 2019 Related colors NellyRodi
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In a speech last year, Martin Lewis, founder of the Money Saving Expert website, announced “the last steps of loyalty cards.” A message that echoed not only the study Colloquy Loyalty– announcing that more than half (54%) of these media remained unused in the United States – but also the decision of several brands, Decathlon.

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