Japan Beauty

After the reign of the Korean “K Beauty”, Japanese cosmetics make the most out of the economic recovery to increase their influence through the introduction of new concepts between tradition and hi-tech…

By Cecile Guerrier Published on 19 March 2018 Share

After a 20-year deflation – a discrete yet powerful actor and the 3rd global economy –, Japan restarted even better by relying on the research and development starter to take back its influence over the beauty market – carrier and new technologies –, and develop internationally. The Beauty Data era It is the case of.

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