Men’s Spring-Summer 2020

And what if doubts, prejudices and concerns had no hold on us? What if we dared to throw ourselves – with only our intuition to guide us – into the unknown? There is great beauty in the giddy call of the void. It is the absolute thrill of letting ourselves,drift – further, higher and stronger – with only the certainty that something else is possible, somewhere else can be invented, and a better version of ourselves exists. As the world is progressing in the chaos of darkness, we will become its beacons. We must light our lanterns and blaze a path with a ray of hope. Become do-it-yourselfers, hackers and dreamers. Launch ourselves into new, virtuous models yet to be defined. We must not be tepid, timid or timorous. We must jump!




Edito – Page 2
Table of Contents – Page 3
The NellyRodi socio-style observatory – Page 4
Themes + Market Spotting – Page 6
Theme 1: Magnetic – Page 6
Theme 2 : Sassy – Page 24
Theme 3 : Life – Page 42
Theme 4 : Native – Page 60
Key Colors – Page 78

Key Products & Looks – Page 80

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