Retailtainment : a hook for customers!

Le retailtainment – “retail” and “entertainment” – has been a prime focus of attention as a means of injecting excitement and magic into physical commerce …

By Alicia Published on 29 August 2016 Share

In the last few years, retailtainment has been a prime focus of attention as a means of injecting excitement and magic into physical commerce at a time of sluggish consumption and the continued rise of distintermediation (e.g. e-commerce and conversational commerce). The initial aim was mainly to attract consumers back to malls and shopping centers.

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