What are the major challenges facing the fashion sector? It is our conviction that the fashion sector is undergoing major upheavals. Longtime players and new entrants alike will now have to excel on three fronts – corporate social responsibility, agility and creativity – while preserving their singularity and coherence. Contrary to common belief, the key.
Rethinking Creativity to Better Meet Fashion Challenges
The release of NellyRodi’s latest fashion trendbooks (“Women & Men 2021”) offers a timely opportunity to talk to Global Creative Director Cécile Rosenstrauch about the challenges facing the fashion sector and how the agency has updated its methodology to meet them.