Shocking colors

Saturated and vibrant colors have invaded the runways of the 2018 Spring-Summer season …

By Ellie Michel Published on 11 October 2017 Related colors NellyRodi
Share

An answer to the morose climate or great dose of optimism, the Spring-Summer 2018 runways have transformed into color bursts. Although there are pastels’colors softness and sensitivity (such as in London), saturated and bright colors have also flooded the fashion shows.

In monochrome at Stella McCartney and Marc Jacobs, bright two-tone version at Rocksanda and Kenzo, yellow, purple, green, orange, red and blue have been adopted with enthusiasm and audacity by many designers.

Moodboard.

Tags: #couleur #couleur #Fashion Week #Marc Jacobs #Kenzo #Fashion Week #spring summer 2018 #printemps été 2018 #Kenzo #stella mcCartney #Marc Jacobs

Poursuivre
l'immersion

Next

Let There be Freemium

While the flexibility culture continues to rule, the “freemium” business model is coming to epitomize the “paying” business model for services.

more

The new rules for consumer engagement

Now more than ever, at a time when the search for meaning is a mainstream trend, brands need to prioritize consumer engagement and avoid bland marketing (“blanding”). Vincent Grégoire, Consumer Trends and Insights Director at NellyRodi, tells us more about this new key to entry.

more