Silver: new brands muses?

The older generation holds the torch and proudly displays it’s white hair, being a powerful source of inspiration for luxury brands. Focus on “Silver”, this generation of influencers still misunderstood by marketers …

By Ellie Michel Published on 30 November 2016 Share

As life expectancy increases (we will soon reach the maximum age at which a man can hope to live without technological “support”), the older generation holds the torch and proudly displays it’s white hair on advertising campaigns. Being a Powerful source of inspiration for luxury brands – Céline, Prada, Marc Jacobs and L’Oréal – some.

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